Why Privacy Policy Plus Terms And Conditions Are Essential (And Required) For Your WebsiteNo matter where your business or website is located, your information-collecting online presence must comply with a wide range of privacy and consumer protection regulations from around the world. A compliant private policy must be displayed on your website if you collect any information from visitors – even just a name and email address. Plus, terms and conditions should be provided to visitors for your own protection and to ensure the best user experience.That’s right: Every business that can be accessed from afar – a Peachtree City, Georgia online stationery store or a Fayetteville, Georgia employment agency, for example – must comply with federal consumer protection laws, privacy laws in the U.S. states plus laws and regulations from Canada, Australia and around the world if people in those areas may use the site.Privacy laws are designed to protect the citizens or residents of a state, country or other jurisdiction, and these protections don’t care where your business is located. Yet recent AI research indicates that an astounding 97 percent of studied websites fail to comply with the European Union’s GDPR, perhaps the most highly enforced of the world’s privacy laws.Does My Website Need A Privacy Policy?Almost every website that collects information from users needs a compliant privacy policy that provides relevant disclosures. Spectra Web Designs in Tyrone, Georgia, is an experienced Website Designer Agency that can generate a privacy policy that’s right for you – and keep it up to date. You should not depend on flawed online privacy policy generators for something this important.Your company must not overlook a privacy policy for your website if you collect personal information through email signups, eCommerce shipping, and payments or for analytics.Privacy policies are required by a long list of laws, including these:
- CalOPPA: California Online Privacy Protection Act of 2003, which includes the potential of large fines for companies located anywhere in the world that collect personally identifiable information without posting a privacy notice
- CCPA: California Consumer Privacy Act, which applies to the largest companies and biggest data sharers operating in California or doing business with Californians and requires very specific disclosures
- GDPR: General Data Protection Regulations of the European Union, which applies to any company that sells to or monitors activities of European Union residents and is among the most heavily enforced privacy regulations in the world
- Nevada Revised Statutes Chapter 603A
- DOPPA: Delaware Online Privacy and Protection Act
- VCDPA: Virginia Consumer Data Protection Act
- Colorado Privacy Act
- Utah Consumer Privacy Act
- Connecticut SB6
- PIPEDA: Personal Information Protection and Electronic Documents Act
- Quebec Bill 64
- Australia Privacy Act of 1988
- Google, Apple, and other third parties may require it if you put an app in their app stores or work with them in another way
- Consumers are more demanding than ever and insist on transparency and protections regarding how their personal information is used.
- Consumers expect to see a privacy policy page (and terms and conditions) and may feel uneasy if your website doesn’t include these things.
- Some lawsuits are less likely when you have a policy in place, even if it’s flawed, because potential litigious people will think your company knows what it’s doing.
- It helps with marketing and search engine optimization because there is evidence that search engines consider a privacy policy as a trust signal or indicator of authority when determining page rank.
- It’s the right thing to do and satisfies ethicists who believe everyone has an ethical or moral right to privacy.
- Advertise third-party products or service
- Display or sell health products
- Provide affiliate links
- Provide health and fitness advice
- Provides information that could be considered legal advice
- And in other situations too.
- Online policy generators don’t necessarily consider which privacy laws apply to you and which don’t. Professionally drafted privacy policies and T&C agreements come from people who understand you and how you conduct business.
- Templates may not cover everything. Either they provide compliance only for a limited list of laws, or they don’t specify which laws they help you comply with – meaning they may not adequately cover any of them.
- When you generate a privacy policy online, it’s a one-and-done deal. Your terms and conditions should change as laws are updated, or new laws go into effect. Customized privacy and T&C text is made for you and can be updated whenever it’s necessary.
- You don’t know who wrote the text. With online page generators, your privacy policy and terms and conditions may have been written by anyone – and they may not have been written by a privacy attorney. The text could have been pulled from established sources or might have been created using a phony algorithm and faulty logic.
- The penalties are too big to take risks. Whether your company is just getting started and innocently breaks the law or is an established business that chooses to flout the law by neglecting privacy statement requirements, you could be subject to thousands in penalties per visitor in each jurisdiction.